👁️👂👃 Touch. See. Hear. Smell. Remember.
What if we told you your brand shouldn’t just be seen or heard, but also felt, touched, and even smelled?
As the competition for attention intensifies, the next big evolution in advertising, branding, marketing, and creative strategy is not in the screen — it’s in the senses.
Welcome to the world of multisensory branding — where your audience doesn’t just interact with your brand, they experience it.
🧠 Why Senses Matter in a Digital World
The human brain remembers:
- 1% of what it touches passively
- 10% of what it reads
- 35% of what it smells
- 80% of what it sees and emotionally feels
With so much of branding becoming digital-first and visual-heavy, there’s a massive opportunity for smart brands to explore sensory cues that create deeper memory and emotional loyalty.
At Mark Studio, we believe that a powerful brand is one that’s designed for memory — not just marketing. And the more senses you tap into, the stronger that memory becomes.
🔑 The 5 Senses of Branding (and How to Use Them Creatively)
1. Sight (Visual Branding)
Obvious, yes — but increasingly competitive. It’s not just about logos and colors, but:
- Animation
- Iconography
- Typography
- UX/UI harmony
- Cultural visual cues
Creative Tip: Consider how your visuals look in motion, on packaging, or in low-light settings. Great advertising adapts across sight-driven contexts.
2. Sound (Audio Branding)
Sound is underused in many brand campaigns — yet sonic identity is what makes Netflix’s tudum or Intel’s jingle instantly unforgettable.
Use it in:
- Reels & short ads
- Customer service lines
- In-store experiences
- Notification pings in apps
Creative Tip: Design a short, consistent audio signature or theme tune that reinforces your brand’s personality.
3. Touch (Tactile Branding)
How your packaging feels, how your business card flips open, how your store handles texture — it all plays into tactile memory.
Great for:
- Premium retail brands
- Real estate brochures
- Luxury gifting
- Print marketing
Creative Tip: Invest in textured or embossed packaging. The way something feels can position your brand as premium instantly.
4. Smell (Scent Branding)
Yes, scent branding is real. Studies show that scent increases brand recall by up to 65%. It works exceptionally well in:
- Spas & salons
- Hotels & real estate showrooms
- Fashion & lifestyle stores
- High-end cafes and lounges
Creative Tip: Use signature aromas in showrooms or packaging. It’s a small touch with big recall.
5. Taste (When Relevant)
Applicable to food & beverage, hospitality, and some wellness products. If you can combine taste with a memorable visual and audio experience, your brand will literally be unforgettable.
🚀 Why This Trend Matters for Future Branding
In a world where everything is fighting for a scroll, brands that make people pause through physical, emotional, or sensory interaction are building stronger loyalty and longer recall.
Whether it’s a luxury real estate project in Surat, a premium fitness brand in Mumbai, or a national F&B label — adding sensory layers to your marketing boosts brand trust and emotional connection.
💡 How Mark Studio Builds for the Senses
At Mark Studio, we don’t stop at what your brand looks like. We design what it:
- Feels like to touch
- Sounds like to hear
- Smells like in-store
- Moves like in digital
- Lives like in memory
From experiential design to packaging that leaves a lasting tactile feel, from visual campaigns built for muted autoplay to offline advertising that leverages scent or texture — we help brands go beyond just marketing and into multisensory storytelling.
Final Thought: Want to Be Remembered? Stop Talking to Just the Eyes.
Creative branding in 2025 will be about crafting immersive experiences. Those that engage multiple senses will stand out — and stick.
Let’s build your brand not just to be seen, but to be felt in every sense.
Want to explore multisensory branding for your business? Let’s connect. Mark Studio is ready to make your brand unforgettable — one sense at a time.
