In a world where every brand is fighting for attention, what sets the unforgettable ones apart? It’s not just great visuals or catchy slogans — it’s how a brand makes people feel. Welcome to the next frontier in branding: Multisensory Design.
At Mark Studio, we’re constantly exploring new ways to elevate brand experiences — and that means thinking beyond the screen. What if your brand could be seen, heard, touched, and even imagined in the minds of your audience?
Let’s dive into how multisensory branding is shaping the future of creative design and marketing.
What Is Multisensory Branding?
Multisensory branding is the art of engaging more than one sense — sight, sound, touch, smell, or even taste — to create a deeper emotional connection with your audience. It goes beyond logos and visuals to create immersive experiences that stay with people long after the first impression.
In a digitally saturated world, multisensory design gives brands a chance to cut through the noise and build real, human connections.
Why It Works: The Science Behind It
The human brain processes sensory inputs at a subconscious level — faster than language or logic. When multiple senses are triggered together, the experience becomes more memorable and emotional.
Ever wondered why a particular jingle sticks with you for years? Or why unboxing certain products feels satisfying? That’s multisensory design in action.
Examples of Multisensory Branding in Action
- Apple: From the smooth glass feel of their devices to the iconic startup sound and the clean aesthetic of their stores, Apple engages touch, sound, and sight with precision.
- Zomato: Their app’s quirky copy, visual humor, and push notifications make interactions feel human and emotionally rich.
- Tanishq: Through luxurious packaging, elegant visuals, soft music in stores, and warm-toned lighting, the brand triggers a sense of trust, emotion, and heritage.
How Mark Studio Applies Multisensory Thinking
While digital platforms may seem limited to sight and sound, there are creative ways to simulate other senses too — and we do this through:
- Tactile-inspired UI: Using textures, shadows, and depth to make digital design feel more interactive.
- Sound & motion: Subtle audio cues or animations in ads, apps, or videos that reinforce your brand’s personality.
- Emotional storytelling: Creating campaigns that help people imagine taste, smell, or touch through words, imagery, and clever design.
We ask questions like:
- What does your brand feel like?
- If your brand had a voice, how would it sound?
- How do your visuals move?
Why Your Brand Should Embrace It
In 2025 and beyond, attention is fleeting — but experiences stick. Brands that design for the senses will stand out, connect deeper, and be remembered longer.
Whether you’re launching a product, refreshing your identity, or creating a new ad campaign, multisensory thinking can transform your impact.
Let’s Design an Experience, Not Just a Brand
At Mark Studio, we don’t just design visuals — we design emotions, memories, and multisensory experiences that bring your brand to life.
If you’re ready to make your brand not just seen, but felt — let’s talk.
